ENDHIRAN which is titled as ROBOT in Hindi and Yantaram in telugu is all set to hit screens on September 24th,2010, instead of September 3rd. the post production work on the film is taking place at a fast pace and director Shanker is said to be hell busy with this 190cr project. It is reported that the director is sleeping for just 4 hours from the past week and is busy with the arrangements to release his project. As said earlier, September 3rd, 2010 was the release date of Endhiran. But now, the movie has been postponed, as AR Rehman has re-record some portions of his tunes and this will take some time, as he is busy with his world tour. Meanwhile, the kollywood box office will receive big bannered movies on diwali (November 5th, 2010) occasion and so if director Shanker releases his movie in September, it will get good time to expose itself, before the audiences and till November, the collections can be fetched and the distributors will get back their investments to large extent by then. 

Hope, Endhiran will become a hit and will impress all section of audiences of three languages (Hindi, Telugu and Tamil).

Ilaya Thalapathi Vijay was one star who never ran after advertising endorsements. He was first seen in a Coke advertisement a couple of years ago and there was nothing further. Even when some of his peers went aggressive with endorsement the ever peaceful Vijay remained composed and satisfied. Now after quiet a long gap Vijay has signed an endorsement contract with the big jewelry chain Joy Allukas. The jewelry major which is pan Indian has chosen Vijay for its Tamil Nadu region.
Prakash Raj, Vikram and Suriya are other super stars who are favourites among business houses. However Suriya is way ahead of all his colleges not only in the number of endorsements but also the remuneration taken.